{"id":11196,"date":"2018-11-30T09:41:09","date_gmt":"2018-11-30T08:41:09","guid":{"rendered":"https:\/\/www.wanderful.design\/?p=11196"},"modified":"2018-11-30T09:41:09","modified_gmt":"2018-11-30T08:41:09","slug":"ontrend-agency-colab","status":"publish","type":"post","link":"https:\/\/www.wanderful.design\/nl\/nieuws\/ontrend-agency-colab\/","title":{"rendered":"Ontrend Agency colab"},"content":{"rendered":"

Productdesigner Katherina Kitsinis maakte carriere als inkoper en brand manager voor lifestyle- en interkeurmerken maar ontwikkelde ook een vergaande expertise op het vlak van trends. Met haar bureau Ontrend Agency slaat ze nu de brug tussen trends en de correcte inpassing ervan in producten of diensten. De Genkse trendspecialist zal speciaal voor Wanderful.design regelmatig haar licht laten schijnen op de opkomende trends en met zinnenprikkelende moodboards inspiratie bieden voor de creatieve sector.<\/p>\n

Ontrend Agency verzamelt en filtert niet zomaar visuele trends op het vlak van materialen, texturen, kleuren en vormen. De deskundigheid zit in de vertaling van deze globale trendbewegingen naar handzame modellen voor tal van creatieve spelers. \u201cIn een snel veranderende wereld is het cruciaal om als bedrijf uniek te zijn, maar tegelijk ook om in beweging te blijven. Alleen zo kun je een duurzaam merk uitbouwen\u201d, zegt Katherina Kitsinis. “Op tijd \u2014 \u00e9n doordacht \u2014 inhaken op de juiste trends is cruciaal voor je merkidentiteit om tijdig nieuwe concepten te kunnen ontwikkelen en te lanceren.\u201d Niet altijd evident om in de creatieve sector van alles op de hoogte te zijn en te blijven en daar spelen tal van internationale trendbureaus op in. Ontrend Agency vertolkt echter een eigen stem.<\/p>\n

\u201cWe ontwikkelen een aantal instrumenten om bedrijven heel concreet te begeleiden in de ontwikkeling van hun toekomstige diensten en producten\u201d, aldus Katherina Kitsinis die op die manier ook nationale en euregionale spelers, maar ook lokale bedrijven, wil helpen om in de veelheid aan internationale trends en trendrapporten de juiste zaken te detecteren en om te zetten naar handzame werkmodellen. Ontrend Agency heeft niet de modus operandus van een traditioneel trendbureau, eerder die van een actieve consultant die vanuit een concrete bedrijfsvoering en met de verantwoordelijken trends analyseert en implementeert voor de toekomst. \u201cHet draait niet om vrijblijvende adviezen of algemene rapporten, maar concrete do\u2019s en don\u2019ts om merken en merkidentiteiten verder te laten groeien.\u201d<\/p>\n

Ontrend Agency lanceert binnenkort onder meer een trend guide \u2018Mind shift\u2019, trendlezingen en masterclasses. In samenwerking met Wanderful.design zal Katherina Kitsinis ook de trends koppelen aan de Limburgse creativiteit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Productdesigner Katherina Kitsinis maakte carriere als inkoper en brand manager voor lifestyle- en interkeurmerken maar ontwikkelde ook een vergaande expertise op het vlak van trends. Met haar bureau Ontrend Agency slaat ze nu de brug tussen trends en de correcte inpassing ervan in producten of diensten. De Genkse trendspecialist zal speciaal voor Wanderful.design regelmatig haar […]<\/p>\n","protected":false},"author":4,"featured_media":11199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"\nOntrend Agency colab - Wanderful.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wanderful.design\/nl\/nieuws\/ontrend-agency-colab\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ontrend Agency colab - Wanderful.design\" \/>\n<meta property=\"og:description\" content=\"Productdesigner Katherina Kitsinis maakte carriere als inkoper en brand manager voor lifestyle- en interkeurmerken maar ontwikkelde ook een vergaande expertise op het vlak van trends. Met haar bureau Ontrend Agency slaat ze nu de brug tussen trends en de correcte inpassing ervan in producten of diensten. 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