{"id":11813,"date":"2019-04-13T12:10:56","date_gmt":"2019-04-13T10:10:56","guid":{"rendered":"https:\/\/www.wanderful.design\/?p=11813"},"modified":"2019-04-16T16:13:31","modified_gmt":"2019-04-16T14:13:31","slug":"milan-design-week-in-het-spoor-van-ontrend-agency-dag-3","status":"publish","type":"post","link":"https:\/\/www.wanderful.design\/nl\/reportage\/milan-design-week-in-het-spoor-van-ontrend-agency-dag-3\/","title":{"rendered":"Milan Design Week in het spoor van Ontrend Agency dag 3"},"content":{"rendered":"

De Genkse trendspecialiste Katherina Kitsinis van Ontrend Agency vertoeft in Milaan voor Milan Design Week. Ze houdt een dagboek\u00a0bij van wat haar allemaal opvalt.\u00a0<\/strong><\/p>\n

DAG 3<\/strong><\/p>\n

Zona Tortona
\n<\/b>We trekken naar Zona Tortona. Lange tijd was dit d\u00e9 design buurt waar grote merken imago versterkende campagnes neerzetten. Branding is voor mij een mooie trigger om er naar toe te gaan. Dit jaar eerder een zwakkere editie.<\/p>\n

Collab IKEA X SONOS
\n<\/b>Ik onthou toch onderstaande collab. Ook al is Ikea een grote wereldspeler. Het merk wekte toch mijn nieuwsgierigheid om hun installatie omtrent de samenwerking met SONOS van dichtbij te ervaren.Naast de pijler duurzaamheid, zet Ikea ook in op digitale technologie, beter geluidstechnologie. Samen met Sonos heeft Ikea SYMFONISK ontwikkeld, een serie speakers ontworpen om de droom van een home sound system voor iedereen bereikbaar te maken. Het combineert hun expertise in geluid en technologie met IKEA’s kennis van woninginrichting. SYMFONISK is bekleed met zacht textiel, zodat het in elk huis past. En het dagelijks leven mooier maakt met behulp van sound en design.De installatie nodigt de gebruiker uit om in interactie te gaan met het geluid verstopt achter de deuren van de lockers. Meet&Greet met de designers, …<\/p>\n

MOOOI
\n<\/b>Lange tijd stond het eigenzinnige designmerk Moooi in Zona Tortona, maar deze keer in Brera. Door het totaalconcept dat ze er tonen is het voor mij altijd een bezoekje waard.Deze keer deed onderstaande imposante Palazzo dienst als locatie. Merkversterkend kan je wel zeggen.Indigo blauw en de link naar een duurzame techniek om denim te cre\u00ebren. Dit toegepast op leder en stoffen meubilair. Het resulteert in mooie kleurcomposities met de terracotta tafeltjes.<\/p>\n

MATERIAL COLOURED WORLD
\n<\/b>Volgende gekleurde materialen duiken onder andere opvallend op in het beeld: multi gekleurde terrazzo varianten met gerecycleerde bestanddelen, inlegwerk van leder en gekleurd marmer, terracotta, 3D reli\u00ebfs, natuurvezel akoestische materialen. Het kleurenpallet is bold en kleurrijk. Van indigo blauw tot baksteenrood.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Genkse trendspecialiste Katherina Kitsinis van Ontrend Agency vertoeft in Milaan voor Milan Design Week. Ze houdt een dagboek\u00a0bij van wat haar allemaal opvalt.\u00a0 DAG 3 Zona Tortona We trekken naar Zona Tortona. Lange tijd was dit d\u00e9 design buurt waar grote merken imago versterkende campagnes neerzetten. Branding is voor mij een mooie trigger om […]<\/p>\n","protected":false},"author":4,"featured_media":11826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportage"],"acf":[],"yoast_head":"\nMilan Design Week in het spoor van Ontrend Agency dag 3 - Wanderful.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wanderful.design\/nl\/reportage\/milan-design-week-in-het-spoor-van-ontrend-agency-dag-3\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan Design Week in het spoor van Ontrend Agency dag 3 - Wanderful.design\" \/>\n<meta property=\"og:description\" content=\"De Genkse trendspecialiste Katherina Kitsinis van Ontrend Agency vertoeft in Milaan voor Milan Design Week. 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