{"id":14225,"date":"2020-05-11T11:29:15","date_gmt":"2020-05-11T09:29:15","guid":{"rendered":"https:\/\/www.wanderful.design\/?p=14225"},"modified":"2020-05-11T11:29:15","modified_gmt":"2020-05-11T09:29:15","slug":"design-icon-living-elements-jzuz","status":"publish","type":"post","link":"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/","title":{"rendered":"Design icon \u2018Living Elements\u2019 \u2013 JZUZ"},"content":{"rendered":"<p><b>Om de andere week stellen we samen met\u00a0<\/b><b>Sjiek \/ Het Belang Van Limburg<\/b><b> een Limburgs designicoon voor, of eentje dat goed op weg is dat te worden. Deze week is dat &#8216;Living Elements&#8217; <\/b><b>van Serge Haelterman en Steven Brouns voor JZUZ. \u00a0 \u00a0 \u00a0 \u00a0<\/b><\/p>\n<p><b>WAT: <\/b>strak gestoffeerde schuimblokken als dynamische zit-\/leefelementen<\/p>\n<p><b>JAAR:<\/b> 2000<\/p>\n<p>In 1999 vonden de nieuwbakken industrieel vormgevers Steven Brouns en Serge Haelterman elkaar in een vernieuwende visie op zitmeubels. Een zomer lang waren ze in de weer met prototypes maken. Met schuimblokken kwamen ze tot een modulair systeem. Geen sofa met pootjes, eerder een groot zitvlak dat gecombineerd kon worden met een u-vormig blok.<\/p>\n<p><b>TETRIS<\/b><\/p>\n<p>Deze twee elementen vormden de basis van hun \u2018Living Elements\u2019. Hun radicale visie op het moderne interieur determineerden ze niet als een aaneenschakeling van woon- en slaapruimte, maar tot \u00e9\u00e9n groot tetris-speelveld. Met een handvol van hun strak gestoffeerde blokken kan je moduleren van zitten tot liggen, zelfs slapen of aan eten. \u201cDie blokken waren superstrak, in een vernieuwende, uiterst duurzame stof die toen enkel voor werkkledij werd gebruikt en die nu heel populair is en waar ze die Rains-regenjassen van maken\u201d, zegt Serge Haelterman.<\/p>\n<p>\u201cWe waren in ieder geval heel erg overtuigd dat we het warme water uitgevonden hadden. Niet voor niets doopten we ons bedrijf JZUZ\u201d, lachen de nestors. Hun evangelie kreeg voor het eerst gehoor in 2000 op \u2018Casa Europea\u2019, een onderdeel van de toenmalige regionale meubelbeurs \u2018Je Huis\u2026 een Thuis\u2019 in het Antwerpse Bouwcentrum. \u2018Casa Europea\u2019 was een stand waar jonge ontwerpers de kans kregen om nieuw werk te tonen.<\/p>\n<p><b>MAARTEN VAN SEVEREN<\/b><\/p>\n<p>\u201cVanaf toen ging het snel eigenlijk. Jan Boelen &#8211; nog voor hij een grote rol van betekenis zou gaan spelen bij en met Z33 &#8211; pikte ons daar op en wilde ons samen met Maarten Van Severen en een aantal andere Vlaamse ontwerpers promoten. Eerst op de meubelbeurs van Keulen en nadien ook in Milaan\u201d, klinkt het nog. Jan Boelen was toen nog directeur van Cepro &#8211; Centrum voor Integrale Productontwikkeling &#8211; en co\u00f6rdineerde Forms From Flanders (F3), een plan om het Vlaamse design internationaal op de kaart te zetten. Zowel F3 en Cepro implodeerde, maar het stak voor JZUZ wel de lont aan het vuur.<\/p>\n<p>De tijd was rijp voor JZUZ en nog tijdens hun Milanese presentatie passeerde sportgigant Nike met de vraag om een aantal van hun winkels van Living Elements te voorzien. \u201cEr was zelfs een Japanse designcurator die onze zetel in een tentoonstelling wilde, dus alles in kratten het vliegtuig op\u2026 Bijzondere avonturen allemaal\u201d, herinneren de JZUZ-goeroes zich.<\/p>\n<p>Het succes zette evenwel druk op hun productie- en distributiemodel omdat ze alles in Belgische ateliers lieten maken en in winkelpunten enkel op consignatie konden verkopen. \u201cDat vergt kapitaal, maar op den duur moet je als een \u2018label\u2019 redeneren en nieuwe productmodellen lanceren. Terwijl we net de retestrakke sofa hadden bedacht om al de rest overbodig te maken\u201d, lacht Serge Haelterman. In 2003 stopten ze met JZUZ. Althans Steven Brouns ging verder onder de naam Zoink, terwijl Serge Haelterman zich toelegde op art direction wat hem uiteindelijk bij Creneau International bracht. \u201cWe hebben heel veel geleerd van JZUZ. Niet in het minst om in onszelf te geloven.\u201d<\/p>\n<h6><b>Op de internationale veilingsite <\/b><b>1stdibs.com<\/b><b> worden momenteel drie Living Elements aangeboden voor 4.424,78 euro. <a href=\"http:\/\/www.zoink.be\" target=\"_blank\" rel=\"noopener noreferrer\">www.zoink.be<\/a> en <a href=\"http:\/\/www.sergehaelterman.be\" target=\"_blank\" rel=\"noopener noreferrer\">www.sergehaelterman.be<\/a><\/b><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Om de andere week stellen we samen met\u00a0Sjiek \/ Het Belang Van Limburg een Limburgs designicoon voor, of eentje dat goed op weg is dat te worden. Deze week is dat &#8216;Living Elements&#8217; van Serge Haelterman en Steven Brouns voor JZUZ. \u00a0 \u00a0 \u00a0 \u00a0 WAT: strak gestoffeerde schuimblokken als dynamische zit-\/leefelementen JAAR: 2000 In [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-14225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designicons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design icon \u2018Living Elements\u2019 \u2013 JZUZ - Wanderful.design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design icon \u2018Living Elements\u2019 \u2013 JZUZ - Wanderful.design\" \/>\n<meta property=\"og:description\" content=\"Om de andere week stellen we samen met\u00a0Sjiek \/ Het Belang Van Limburg een Limburgs designicoon voor, of eentje dat goed op weg is dat te worden. Deze week is dat &#8216;Living Elements&#8217; van Serge Haelterman en Steven Brouns voor JZUZ. \u00a0 \u00a0 \u00a0 \u00a0 WAT: strak gestoffeerde schuimblokken als dynamische zit-\/leefelementen JAAR: 2000 In [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/\" \/>\n<meta property=\"og:site_name\" content=\"Wanderful.design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wanderful.design\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-11T09:29:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wanderful.design\/wp-content\/uploads\/2020\/05\/mia01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christophe de Schauvre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe de Schauvre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/\"},\"author\":{\"name\":\"Christophe de Schauvre\",\"@id\":\"https:\/\/www.wanderful.design\/nl\/#\/schema\/person\/99b9d86aeba0747574cf506bf64c702d\"},\"headline\":\"Design icon \u2018Living Elements\u2019 \u2013 JZUZ\",\"datePublished\":\"2020-05-11T09:29:15+00:00\",\"dateModified\":\"2020-05-11T09:29:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/\"},\"wordCount\":555,\"publisher\":{\"@id\":\"https:\/\/www.wanderful.design\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wanderful.design\/wp-content\/uploads\/2020\/05\/mia01.jpg\",\"articleSection\":[\"Icons\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/\",\"url\":\"https:\/\/www.wanderful.design\/nl\/designicons\/design-icon-living-elements-jzuz\/\",\"name\":\"Design icon \u2018Living Elements\u2019 \u2013 JZUZ - 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