Alley graphic design studio, based in Hasselt, was founded in 2007 by Debora Lauwers and Daan Linsen. They mostly work in a wide range of creative projects as well as art-direction/curating of up-scale city art projects. In 2009 they expanded the studio with a gallery. Appealing to a broad public, with a focus on graphic art and illustration. Alley is also co-founder of the biennial of graphic design festival Beyonderground.