JBC is a Belgian clothing-shop chain that offers fashion to the whole family. Founder Jean-Baptiste Claes started the first shop in Schulen, Limburg, in 1975 and ten years laterhis children joined him. Since then, JBC has grown to more than 140 shops in Belgium, Luxembourg and Germany and has successfully launched it’s E-shop several years ago. JBC regularly works with well-known fashion designers, like Walter Van Beirendonck, for its own collection. JBC strives to offer sustainable fashion and is a member of the Fair Wear Foundation, an organisation actively working to improve labour conditions in the fashion industry. JBC’s aim: fair clothes for a fair price.