The company was established under the name of JONGFORM by Marc Huls in 1984. Three years after starting up, he felt that the time had come for an extra input and he decided to work also with external designers. As the Creative Director he has been taking a close watch on the brand and the company style since then. Production takes place in Genk on an industrial surface of over 20,000 sqm.

In addition to Jongform, there is also SUR &PLUS. That company introduces a range of couches for the private, residential market and aims at the middle and higher market segment. This consumer expects a timeless piece of furniture that exudes serenity, class and elegance.