Joël has his own graphic design agency, Dada Design, for almost 30 years. It’s famous for its corporate design, typography, magazines and books. Dada Design is housed on Genk’s creative site C-mine. He is the initiator of Dada Magazine, about co-creation and creativity in and around Genk. Joël has also taught graphic design as a guest lecturer for several years at the Media & Design Academy, currently Luca School of Arts, in Genk. He was also a coach of Toegepast 4 for Patrick Fagard.