After years of travelling Katja Craeghs started her professional career as a teacher but soon discovers that her fields of interest are much wider and decides to study Marketing, afterwards Industrial Design and “New Media and Communication” at the MAD-faculty in Genk. In 2008 Katja founded Greenpoint.be, with the specific aim to combine business with creativity in a sustainable way. The outcome is new business opportunities for company, revenue and PR. Katja is specialised in marketing, innovation and sustainable design.