Serge Haelterman graduated as an Industrial Designer in 1999. In 2000 he started the furniture brand JZUZ together with Steven Brouns. In 2002 the graphic firm WERKMANNEN was formed together with Stijn Segers. In 2004 Serge started working as freelance art director for design agency Creneau International. Whenever there is time left, he likes to make stuff he feels he needs to make. Serge was coach of Toegepast 10.