Johan Bruninx graduated as a product designer at the Eindhoven Design Academy in 2007. With a porfolio full of “strange objects”, Bruninx assembles artefacts from different universes into his own …with references to icons, from famous toys to cult movies. His credo: ‘it ‘s not what it is, it ‘s what you think it is”. He writes stories in 3D, stories with a history and a future. The borderline between plastic and applied arts is Bruninx biotope. For ACT VII he walks this line …made to measure.