Guillaume Neu-Rinaudo is a Berlin and Paris based designer. He graduated with a Master of Social Design from the Design Academy Eindhoven. Fascinated by the way people relate and interact with each other, Guillaume believes that self-reflection should be an essential part of our life. He tries to trigger our senses by connecting body and mind, or through suggesting ways of self-questioning. He borrows from the field of metaphysics to open up an inner dialogue and aims to create objects which have the potential to lead us to self-understanding. Since objects and humans are directly interrelated he wishes to design experiences and memories rather than things in themselves. Guillaume is a laureate of Toegepast 19.