Product designer Katherina Kitsinis started her career as a buyer and brand manager for lifestyle and inter-label brands, but also developed extensive expertise in the field of trends. With her agency Ontrend Agency she now bridges the gap between trends and the correct integration into products or services. The trend specialist from the city of Genk will, especially for Wanderful.design, shine her light on the emerging trends and provide inspiration for the creative sector with stimulating mood boards.
Ontrend Agency does not just collect and filter visual trends in terms of materials, textures, colors and shapes. The expertise lies in the translation of these global trend movements into handy models for numerous creative players. “In a rapidly changing world, it is crucial to be unique as a company, but at the same time to keep on moving. Only by doing this you can build a sustainable brand “, says Katherina Kitsinis. “Jumping on the right trends on time – and fully thought through – is crucial for your brand identity in order to be able to develop and launch new concepts.” It is not always evident to be, and stay, aware of everything in the creative sector. That is something many international trend agencies focus on. Ontrend Agency however, has its own voice.
“We are developing a number of tools to guide companies in the development of their future services and products very specifically,” says Kitsinis, who wants to help national and euregional players, as well as local businesses, in the multitude of international trends and trend reports to detect the right things and to convert them into handy workable models. Ontrend Agency does not have the modus operandus of a traditional trend agency, rather that of an active consultant who analyzes and implements trends for the future, based on concrete business operations and those responsible. “It’s not about free advice or general reports, but concrete do’s and don’ts to let brands and brand identities grow further.”
Ontrend Agency will soon launch a trend guide ‘Mind shift’, trend lectures and master classes. In cooperation with Wanderful.design, Katherina Kitsinis will also link the trends to Limburg creativity.